New Product Launch Journey

If you’ve seen an advertisement for Pledge, Off, Depends, Raid, or Sabra Guacamole, then you know the work of Patti Purcell. Patti is the founder of Writing by Design, LLC. She and her team of four specialize in copywriting for everyday needs and new product launch research and advertising. During AMANEW’s November Lunch and Learn Read More…

Primetime Entertainment Marketing Program

October 5, 2017 Brenda Lee Lau didn’t start her career thinking of working in Hollywood promoting the hottest TV shows. She studied three years of chemistry at the University of Wisconsin Oshkosh before switching her major to Radio TV Film. Since then, Brenda has worked with Hollywood’s top talent creating entertainment marketing campaigns to promote Read More…

Chief Marketing Officers Tell All

What does a call center, HTML, and a famous shark have in common? Hint: it’s not the setting of a SciFi convention. All were jumping off points in the careers of this morning’s chief marketing officer panel. A room full of agency, freelance, in-house, and student marketers and communicators gathered on the campus of UW Oshkosh to Read More…

Sports & Entertainment Marketing Recap

What we learned from Ken Wachter and his career navigating the entertainment industry. From Siegfried and Roy to the first concert at Lambeau Field, he has planned, scheduled, promoted, finagled, and catered to some of the best-known acts in the business. But he’s learned that success has less to do with focusing on the personalities Read More…

Developing Leadership Presence Takeaways

More than 50 AMA members and guests started their morning yesterday with a reminder that leadership begins within and titles really don’t matter. In case you missed it, here are a few takeaways: First, why are good leaders necessary? According to presenter Lee Bouche, poor relationships, especially with supervisors, are the main reason people leave their Read More…

What Does Leadership Mean to You?

A Google search for the word “leadership” returned nearly 800 million results, including a basic definition: the action of leading a group of people or an organization. There are nearly endless supplies of books, periodicals, articles and conference sessions on the subject. So for a word so prevalent in our vernacular, with a definition so seemingly straightforward, Read More…