Category: Uncategorized

Life Is A Dance Floor And You Are The DJ

Christopher Jossart is an author, educator and PR pro of more than 25 years. He’s an expert at digging deep to find the story-within-a-story and making brands come to life. He inspired a room full of marketers at Fox Valley Technical College’s Appleton campus Wednesday, Feb. 7 with his presentation about storytelling in brand development. Read More…

Choosing the Right Social Media Networks

Sue Feldkamp, Digital Marketing Director, and Cindy Coughlin, Digital Campaign Manager of Miller Electric presented on “Choosing the Right Social Media Networks” at our AMA-NEW January meeting. Miller Electric describes themselves as “cautious leaders” in social media. Sue and Cindy are both very well-versed in social media and provided many valuable tips to the audience, Read More…

Selling Marketing to you C-Suite

The executive suite – all those chiefs in one place. Can you guess what they worry about the most? Growth and profits most likely. Risk management and sustainability. Creating a legacy for long-term company growth. So how do you approach them with a good marketing plan that they’ll buy into? Greg Linnemanstons suggests giving them Read More…

New Product Launch Journey

If you’ve seen an advertisement for Pledge, Off, Depends, Raid, or Sabra Guacamole, then you know the work of Patti Purcell. Patti is the founder of Writing by Design, LLC. She and her team of four specialize in copywriting for everyday needs and new product launch research and advertising. During AMANEW’s November Lunch and Learn Read More…

Primetime Entertainment Marketing Program

October 5, 2017 Brenda Lee Lau didn’t start her career thinking of working in Hollywood promoting the hottest TV shows. She studied three years of chemistry at the University of Wisconsin Oshkosh before switching her major to Radio TV Film. Since then, Brenda has worked with Hollywood’s top talent creating entertainment marketing campaigns to promote Read More…