Brilliance in Marketing – Ad Strategies for the Connected OTT Customer
February 12 @ 7:30 am - 9:00 am
Brilliance in Marketing is a series of events with the main purpose of providing tactical advice marketers can act on today and networking between like-minded marketers. At our upcoming event, learn about OTT advertising strategies.
With Netflix, Hulu, Amazon and more, consumers have a variety of choices on what, how, and where they watch content. Video consumption across desktops, phones, tablets, and Connected TV’s mean viewers can be engaged at any point in the day. Your advertising needs to follow these viewers. Learn how to develop strategies to take advantage of the innovations and advanced technology platforms to reach viewers on their devices anytime, anywhere.
At the end of this session, you’ll be able to:
- Understand how OTT has revolutionized the Video landscape
- Create effective marketing strategies in the evolving OTT landscape
- Develop a plan to reach the right audience in the growing OTT space
About Megan McGowan
Megan McGowan is Senior Manager of Advanced Advertising for Spectrum Reach. Megan leads strategy efforts for their Advanced Advertising initiatives across the Mid-North Region; including markets in Minnesota, Wisconsin and Michigan. Having spent over six years in the digital media landscape, Megan has experienced the convergence of traditional and digital advertising outlets and has made it her mission to help educate businesses into an omni-channel world.