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CMO Panel Discussion

June 12, 2018 @ 7:30 am - 9:00 am

This is our last event of the season and will include four local Chief Marketing Officers Panelists from Northeast Wisconsin

Trina Woldt Speaker and Coach On Leadership & Customer Experience (Former Vice President, Chief Marketing Officer at Jewelers Mutual Insurance Group)

Trina Woldt launched a new business in April as a Speaker and Coach on Leadership & Customer Experience. She was driven to do this as she evolved in the CMO role and championed looking at the business from the customer’s perspective. She quickly realized that the customer experience begins with the employee experience which is all about leading and nurturing the culture of the organization. The heart of the experience starts with the employee experience.

She is working to help people, companies and brands find their purpose.

Last year Trina starting working with the Start with Why team (a movement started by Simon Sinek) and continues to put this philosophy to work in her leadership and coaching practice.

During her tenure at Jewelers Mutual, Trina led the team in building their digital capabilities; transitioned two brands into one; led the historical social Band Together campaign donating $2M to St. Jude’s, Habitat for Humanity and Feeding America; and launched 3 new products and services and introduced journey mapping. This delivered historical growth for the business.

Prior to Jewelers Mutual, she held executive positions at ad agencies mcgarrybowen and FCB, Marketing Communications Director at American Girl and Marketing Director at the Paine Art and Gardens Center.

Throughout the years she has worked on iconic brands such as American Girl, Kraft, Bud Light, John Deere, SC Johnson, Gatorade, KFC and Jewelers Mutual.

Trina believes passionately that marketing, at its best, is based on human insights and making emotional connections using both art (creativity) and science (data). She believes it is critical to see the world through the eyes of the customer. We are all here to connect as life is about people.

Trina was a 2017 CMO Awards Finalist for Social Responsibility. Under her leadership the Jewelers Mutual Marketing team was awarded a 2016 ADDY, 2015 Best of Show for the Perfect Proposal Campaign from the Insurance Marketing and Communications Association. As General Manager at mcgarrybowen, the agency was recognized as the 2011 Adweek-Agency of the Year and 2011 Advertising Age-Agency of the year. Trina is also a 2010 President Obama Volunteer Award recipient for her work on UNICEF.

She is a board member for the Paine Art Center and Gardens and is a graduate of the University of Wisconsin-Madison.

Trina loves her family and gives back to the community both locally and globally.


Bill Ryan, VP and Chief Strategy and Marketing Officer for US Venture

Bill Ryan is Chief Strategy and Marketing Officer at US Venture which is one of the largest privately held companies in the Midwest and an innovative leader in the distribution and marketing of energy and automotive products. In his role, Bill leads strategic planning, innovation and corporate business development activities. He also guides the corporate marketing function, which includes marketing plans, market intelligence, digital marketing, branding, media relations, and corporate sustainability.

Bill combines a strong entrepreneurial spirit with an impressive track record of success in industrial/manufacturing distribution-related B2B marketing, marketing automation, and business development. He launched an internet start-up in the mid-1990s and has been involved in managing integrated digital marketing initiatives in every role since. While he has experience leading global marketing and strategy within Fortune 500 companies, such as Siemens, Tyco, and most recently Johnson Controls, he has also worked for smaller, privately held businesses.

Bill grew up in rural Iowa and went on to graduate with a bachelor’s degree in International Economics from the United States Military Academy (West Point). After graduation, he served as an infantry officer in the United States Army for 10 years and received his master’s degree in Public Administration. His deep Midwestern roots are revealed in his determined work ethic, collaborative spirit, and caring attitude.

Bill and his wife, Denise, have four children – ages 18, 15 and 11-year-old twins. They recently relocated to the Fox Valley from Mequon, WI. In his spare time, Bill enjoys volunteering to help people who happen to have special needs and exploring his hobby – physics.


Bryan Brandt, VP of Global Branding and Communications for Oshkosh Corp.

Bryan Brandt leads Global Branding & Communications at Oshkosh Corporation, a position to which he was appointed in October 2016. In this role, Mr. Brandt leads internal and external communications, public relations, corporate branding, multimedia development and community engagement. In addition, Mr. Brandt has been instrumental in continuing to grow the Company’s People First culture.

Mr. Brandt is a big proponent of creating vision, leading change, building high performing teams and executing strategic approaches to drive enterprise-wide improvements across multiple functional areas.

Prior to joining the Oshkosh Corporation family, Mr. Brandt was part of Bemis Company, Inc., a global supplier of flexible packaging. During his 21 years at Bemis, Mr. Brandt served in several high-level roles including vice president of sales, vice president of marketing, vice president of continuous improvement and vice president of transformation.

Kathy Hecht, Chief Marketing Officer for Silver Star Brands

Kathy is an experienced multi-channel direct marketing executive with over 25 years of know-how in all facets of business processes and consumer sales.  As CMO at Silver Star Brands (formerly Miles Kimball Company), she is responsible for the development, implementation and execution of all marketing strategies, creating the strongest possible brand presence.


June 12, 2018
7:30 am - 9:00 am


Carrie Rule


Jane Bergstrom Fine Arts Education Center
1050 Zephyr Drive
Neenah, WI 54956 United States