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From Ideation to Store Shelf

November 15, 2017 @ 11:00 am - 1:00 pm

Join Patti Purcell, President/Founder of Writing by Design, LLC, for a peek behind the curtain of the little-known journey a new product takes to make it to the shelf. From the birth of an idea to consumer research to prototypes and launch, see how good concept writing and positioning play a critical role in helping innovative new products make their way to retail shelves, and how similar strategies can be deployed in marketing services.

Wednesday, 15 November 2017 at 11:00am – 1:00pm

  • Registration opens at 11 am
  • Lunch starts at 11:30 am
  • Program begins at 12 pm

Location: Concordia University – Appleton Center, 

4351 W. College Ave., Suite 100, Appleton


Cost: $20.00 for non-members and $10.00 for member




November 15, 2017
11:00 am - 1:00 pm


Jane Bergstrom Fine Arts Education Center
1050 Zephyr Drive
Neenah, WI 54956 United States
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