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November Brilliance in Marketing Breakfast – Marketing Analytics
November 13 @ 7:30 am - 9:00 am
Brilliance in Marketing is a series of events with the main purpose of providing tactical advice marketers can act on today and networking between like-minded marketers. During this engaging presentation, Madison Lang and Zack Gatlin of Zirous will show why it’s critical to:
- Develop a 360-degree view of your customer
- Understand your customers’ journeys
- Start with the data that makes it possible
Join us for Starbucks coffee and breakfast refreshments.
Community First Credit Union
About the Presenters:
Madison Lang is a Data Strategist with Zirous, where she works to align companies’ goals & objectives with their data sources and analytics potential. Her background includes a degree in Biomedical Engineering from the University of Iowa and has had roles as a technology consultant and in account management.
Zack Gatlin is an Account Executive at Zirous, where he works to connect Zirous’ expertise in Analytics, Big Data, and Identity solutions with organizations seeking to advance or evaluate their current capabilities. His background experience includes higher education and customer service software.