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Selling Inbound Marketing to Your C-Suite: Making a Case They Can’t Refuse!

December 5, 2017 @ 11:00 am - 1:00 pm

Outbound Marketing
For most experienced marketing managers, the annual budgeting process inevitably leads to conflict. You want to spend money to grow the business, and company leadership wants to know exactly what to expect as a result of the spend. Typically, your presentation ends with “Trust me, this will work.”
Inbound marketing provides an opportunity to change that conversation, and engage your C-suite with terms they understand and respect, like ROI, payback, and Customer Lifetime Value (CLV). As President of one of HubSpot’s leading global partner agencies, Greg has made this case to the leadership of hundreds of businesses just like yours. Now he’s sharing this pioneering and powerful approach with AMA NEW, so you can learn how to change the conversation with your leadership.

Presenter: Greg Linnemanstons, president of Weidert Group

Greg Linnemanstons is the president and a principal of Weidert Group, a nationally recognized inbound marketing firm and Platinum Level HubSpot partner, based in Appleton, WI, which he has led as president since 2001.  Weidert Group has been a HubSpot partner since 2011, and in 2016 was named by both Fox Cities and Heart of the Valley Chambers as 2016 Small Business of the Year in Technology and Innovation. Greg is a HubSpot certified inbound marketing consultant, and his professional experience also includes 18 years in corporate marketing and brand management for companies like HJ Heinz and Pillsbury. He earned a BA in Economics from Lawrence University in Appleton, and an MM in Marketing and Finance from JL Kellogg Graduate School of Management at Northwestern University.




December 5, 2017
11:00 am - 1:00 pm


Carrie Rule


Werner Electric
4800 W Prospect Ave
Appleton, WI 54914 United States
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