Brilliance in Marketing – Throwing a Party for 600,000 of Your Closest Friends: An Inside Look at the World’s Greatest Aviation Celebration
May 14 @ 7:30 am - 9:00 am
Brilliance in Marketing is a series of events with the main purpose of providing tactical advice marketers can act on today and networking between like-minded marketers. At our upcoming event, Michael DiFrisco, Senior Director of Marketing for EAA in Oshkosh will give us an inside look on how EAA promotes The World’s Greatest Aviation Celebration.
Think of marketing like a hospitality function within the organization. And EAA AirVenture Oshkosh is world’s biggest family reunion; an annual gathering of our members, aviation enthusiasts, the industry, media, and government.
As marketers, our job is to be the host, and our most important tasks can be broken down into three simple steps:
- Create the guest list
- Make sure people show up
- Make sure they have a great time here
Community First Credit Union
About the Presenter
Michael DiFrisco, CAE, is the Sr. Director of Marketing at EAA in Oshkosh. For more than 30 years, DiFrisco has been helping businesses and membership associations effectively connect with their target audiences. He has participated in numerous organizational and brand assessments to achieve strategic-level mission relevance, brand oversight, consistency, coordination, and efficiency in marketing communications. A brand strategist and consultant, DiFrisco is the author of Shadowcasting: Growing Your Business By Growing Your Reputation, and How to Craft a RADICAL Brand. He is an educator, speaker, and presents to audiences large and small on branding and marketing.