Upcoming Events

Cultivate Content: The Key to Effective Content Planning

April 14, 2020
7:30 AM - 9:00 AM

Community First Credit Union
1575 Dresang Way
Neenah, WI 54956


In a world where content is king, trying to make an impact without a long-term plan is a recipe for disappointment. Most businesses have heard of content planning and decided to give it a try. They had a plan to post a couple of times a week for a few months, but nothing happened, so they stopped creating and posting new content. Why didn’t it work?

You need to consider the end result – what persona are you communicating to, where are you going and how can you get there. If you are sending one message to everyone and hoping that this message resonates well– instead, you need to specify your message to communicate how your target audience wants to be communicated to.

During our April event Cassandra Tseffos and Lindsey Wagner, will cover how to properly prep and execute a content plan, backed by metrics. You’ll get a look into the time and resources it takes to prep and execute an effective content plan your target audience will tune in for.

Event Agenda:

7:30 a.m. - 8:00 a.m.: Registration, Networking, and Breakfast

8:00 a.m. - 9:00 a.m.: Presentation

9:00 a.m.: Conclusion and Networking


$25.00 AMA Member Ticket

$35.00 Guest and Non-Member Ticket