Upcoming Events

The Wisconsin Brand: A Virtual Panel Discussion

June 11, 2020
12:00 PM - 1:00 PM

Virtual via BlueJeans


How do Wisconsin brands stay true to their roots while expanding marketing efforts to target a growing audience? Join us for this virtual panel discussion to hear panelists touch on marketing trends, unique challenges Wisconsin-based businesses face and opportunities they play to their advantage.


Brian Stenzel

Senior Director of Community Involvement, Festival Foods

Brian Stenzel is the Senior Director of Community Involvement at Festival Foods.  Festival Foods is a Wisconsin based grocery chain that operates 33 stores within the state.  The Community Involvement department at Festival Foods is responsible for public relations, events, sponsorships and philanthropy to support the communities where it does business.


Kelly Lietz

Vice President, Marketing and Brand Strategy, Wisconsin Economic Development Corporation
Kelly has more than 20 years of public relations, marketing and brand development experience, including work for some of the world’s leading consumer and business-to-business brands.

Hired by the Wisconsin Economic Development Corporation in 2012 to build a new business climate marketing capability for the state, Kelly has worked with statewide economic development partners to expand perceptions of Wisconsin to include an understanding of and preference for the unmatched opportunities the state offers for business, career, and personal success. 

Kelly holds a bachelor’s degree in English and linguistics and a master’s degree in English with a linguistics concentration from UW−Milwaukee; as well as a master’s degree from Oklahoma City University in mass communications.


Jamie Duklas

Vice President, Angelic Bakery

Angelic Bakehouse, is a manufacturer of sprouted grain baked goods based in Cudahy, WI. As head of marketing, Jamie blends big brand experience with FIJI Water, DISH Network and Hillshire Farm along with successfully growing emerging brands like Stella & Chewy’s and Angelic Bakehouse. Jamie has an MBA from the University of Denver and a BA from the University of Wisconsin-Madison. He’s been the tallest employee at all his workplaces except for his stint working for the Milwaukee Bucks. Jamie brings a strong digital background which he’s leveraged to grow companies and help them gain a competitive advantage.


Jake Weiss

Senior Creative Marketing Manager, AriensCo

Jake Weiss’s creative career has spanned nearly 20 years, during which he has worked in a range of environments - from innovative Wisconsin advertising agencies and design studios to in-house creative shops at leading Wisconsin manufacturers. Today, he can be found at AriensCo in the role of creative director. Since joining the organization five years ago, Jake has led AriensCo through a large-scale rebranding effort, elevated the product brands to new heights and established the company’s first full-service in-house design studio, The Forge, where he manages the studio’s team of designers, photographers and cinematographers, as well as agency partners. Jake directs AriensCo’s integrated advertising program across established and emerging channels and manages brand identity efforts for the AriensCo global portfolio of brands.
Jake employs the “servant leadership” philosophy of management and strives to elevate the voices and ideas of all members of his team, an approach that has already helped The Forge develop award-winning work.
Among the brands with which Jake has proudly worked are Target, Kimberly-Clark, Hershey, Lowes, AutoZone, Wisconsin Tourism, Time Warner Cable, Green Bay Packers, KI and Wells Manufacturing Corporation. He has been featured in industry publications such as Graphic Design USA and the Big Book of Layouts, and is the recipient of numerous industry awards.


Lois Federman

Senior Agricultural Specialist Advanced, Wisconsin Department of Agriculture, Trade and Consumer Protection

Lois directs the Something Special from Wisconsin branded marketing program, founded in 1983 to assist Wisconsin companies increase their brand presence locally, regionally and nationally.  She is a member of the team that developed the Buy Local, Buy Wisconsin program and the published Wisconsin Local Food Marketing Guide – A Producer’s Guide to Marketing Locally Grown Food.  Lois sits on the Board of Directors for the Wisconsin Agriculture Tourism Association, and a past member of the Institutional Food Marketing Advisory Council and Director for the WI Beef Council. Lois and her brother are 4th generation co-owners/operators of their family’s farm south of Mineral Point, WI.

Prior to returning to her agricultural roots, her career spanned 20 plus years traveling the world for the internationally known apparel company, Lands’ End, as director of product development and quality control with responsibilities ranging from product, packaging and labeling design to production factory selection, regulation and compliance monitoring. 


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