Upcoming Events

Amazon Fundamentals Every Brand Leader Should Know

September 30, 2020
12:00 PM - 12:45 PM



Did you know that eCommerce market share went from 15% of retail in 2019 to 28% in Q2 2020? With Amazon making up over 40% of US eCommerce, the channel has become even more critical as Brands work to deliver forecasts for this year and beyond.

In this webinar, Sean Lee, Amify's Chief Marketing Officer, will break down the Amazon strategy fundamentals all Brand leaders should know to master the channel.

What you'll learn:

  1. Why Amazon matters - The big picture and macro trends.
  2. The three most-common Amazon G2M models and how to decide which one is right for your long-term goals.
  3. Understanding the frequently referenced "Amazon Flywheel."
  4. The basics for creating a winning Amazon Content & Advertising strategy.

This is a virtual event hosted by AMA-NEW.



Sean Lee, Chief Marketing Officer, Amify

Sean Lee is the Chief Marketing Officer at Amify. Sean is a former P&G brand management leader, the founder of Zevo Insect, and a former personal care industry eCommerce executive. Sean was honored as the Cincinnati Business Courier's 2020 Forty Under 40 award recipient and a 2019 P&G Alumni Visionary Under 40.


$0.00 FREE for AMA Members

$5.00 Non-AMA Member Ticket