Upcoming Events

Cord-cutting: What’s fact and what’s myth?

March 24, 2021
12:00 PM - 1:00 PM



We live in a multiscreen world, and because of COVID-19, families are spending more time at home and consuming more TV than ever across multiple screens and devices. As the media landscape becomes more fragmented and the marketing industry continues to evolve, businesses need to continue to learn new ways to reach consumers as they snack, binge, or appointment-watch their favorite content. 

Presenters will share how advertising works on a multiscreen level, providing strategic insights into how video consumption continues to evolve and how to create a blueprint for a successful multi-platform marketing campaign strategy.

In this session, you will learn:

  1. How the marketing industry continues to evolve in today's fragmented media landscape
  2. New ways your business can reach consumers as they watch their favorite content
  3. How to create a blueprint for a successful, multi-platform marketing campaign strategy

This is a virtual event hosted by AMA-NEW.



Kelli Backaus | Senior Manager of Advanced Advertising Sales | Spectrum Reach

Kelli Backaus is Senior Manager of Advanced Advertising Sales for Spectrum Reach, leading digital strategy and initiatives across the region.  Kelli has eight years of experience in digital advertising sales working with local businesses to develop and analyze their advertising strategies.  As consumer behaviors continue to shift and technology continues to advance, Kelli educates and helps businesses navigate the ever evolving media landscape.  Throughout her time in media, she has also spent time working in digital advertising support and operations and is Google Ads Certified. 

Monica Rowley | Advanced Advertising Sales Manager | Spectrum Reach

Monica Rowley is an Advanced Advertising Sales Manager for Spectrum Reach. She’s dedicated to developing strategy and campaigns that enhance branding as well as cultivate B2B & B2C relationships for both local and national businesses.​ She is passionate about results and finding insights that will influence your bottom line.




$0.00 FREE for AMA Members

$5.00 Non-AMA Member Ticket