Upcoming Events

Lead Generation: It Starts with Marketing + Sales Alignment

November 19, 2020
12:00 PM - 1:00 PM



2020 turned the selling environment on its head. Things like tradeshows, networking events, and in person meetings and conversations came to a halt. And while sales teams adjusted the best they could, a smaller pipeline and longer sales cycle became the norm. As a result, sales has become more reliant on marketing to generate leads and help fill their pipeline.

But that raised more questions:

  • Is sales handling those leads correctly?
  • Are the leads coming in, the right leads?
  • Is revenue increasing?
  • Do you even know?


In this session we’ll cut through the uncertainty. We’ll discuss why marketing and sales alignment is the key to revenue growth, how to align around the same goals and the same personas, and how to make sure it works.

Lead generation is critical to revenue growth, but it is only successful when you’re generating the right kind of leads and handling them appropriately so they turn into sales.


Lori O’Connor | New Business Developer | Vye

The secret to success is being uncommon. While the agency blends data and technology with creativity to create award-winning work and results for our clients, Lori uses data and technology with creativity to connect and build relationships with mid to large sized companies who are vying for more market share, more qualified leads, and better talent.

Lori has been in sales and marketing for 25+ years and has seen the industry evolve. And while there are more ways than ever to connect with prospective customers, those connections are more personal today than ever before.

Her uncommon trait is her ability to make anyone feel comfortable and open; and she’s vying for the next meaningful connection.

Lori is actively involved in the community and serves on the Communications Taskforce for Northeast Wisconsin Manufacturing Alliance, the Marketing & Branding Committee for The NEW North, and currently serves as President of Management Women, Inc.

Lori is an avid sports fan and resides in De Pere with her husband and two children.



$0.00 FREE for AMA Members

$5.00 Non-AMA Member Ticket