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Welcome New Members

Are you taking inventory? How did your January go?

Whether you're just starting out in marketing, or you're a seasoned pro, the months in the first quarter can be the time to move leads into customer experiences, ramp up next-level campaign programs and even prepare customers for spring. Yes, we said SPRING. We have something for everyone's marketing pursuit in this issue.

We're highlighting the advantages of combining marketing, sales and customer service to gain real lead action in our February program. In March, join us for a multi-platform marketing strategy conversation. Watch LinkedIn for updates on these and our signature event experience coming in April. 

Before you go, don't forget to tell us about your AMA NEW experience in our 2021 survey as well preferences for learning, communications and events ahead. The survey will be open until March 1.

You're helping us shape AMA NEW in 2021; we couldn't do it without you!

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Career in Focus

If you missed it last month, our new Career Center is live!

AMA NEW Members can now directly connect to employers seeking experts in all areas of marketing through YM Careers, a talent organization supporting more than 3,500 Career Centers for associations nationwide.

On the Job Search Resource Center, for instance, you'll find everything you need to make your resume stand out, ace the interview, advance your career, and navigate the digital world through social media and digital communication.

Current articles available include:
4 Things You Forgot to Include on Your Resume
7 Things a Job Seeker Should Never Include on Their Resume - Our Resume Writers Weigh In

These and many more resources are included in YM's free career coaching, resume critiques and career pathing. Log in and create a Job Seeker Account today.

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Calendar of Events

February
The flywheel is a powerful methodology that helps organizations identify all the opportunities available to them to increase the forces that drive their businesses — and remove the sources of friction that keep them from achieving optimum results. The methodology enables alignment between Marketing, Sales and Customer Service, allowing you to gain real momentum as you attract and convert leads, and continually satisfy customers.

March
AMA NEW Board Meeting - March 17, 2021

AMA NEW Webinar - March 24, 2021

Cord-Cutting: What's Fact and What's Myth?
Strategic insights into how video consumption continues to evolve and how to create a blueprint for a successful multi-platform marketing campaign strategy.

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Meet AMA NEW

PRESIDENT ELECT - AMA NEW

Current Position: Marketing Specialist, Miller Electric, Appleton
Connect with me on LinkedIn

Background:

I strategically plan and execute marketing for Miller Electric’s work truck portfolio that leads the industry in technology and capabilities. Miller is a division of Illinois Tool works that ranks 155 on the Fortune 500.

I graduated from Xavier High School in 2010 and then from Edgewood College in 2013 with a B.A. in Communications along with a Spanish minor. In 2014, I joined CK&D, a marketing agency based in Los Angeles. My role was to interface with high profile clients to build and execute their marketing programs, which included public relations, social media, advertising opportunities and red-carpet events. In 2015, I moved back to the valley and worked for Plexus, prior to joining the Miller team in 2017.

I live in Appleton with my fiancé, Phil, and my Yorkipoo rescue Finley. We enjoy traveling and spending our summer weekends on the lake in Trego, Wi. I also enjoy coaching volleyball at West De Pere High School and Fox Valley Performance volleyball.

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